Custom Strategy

Subcrafted's personal outbound strategy

We’ll share the exact tools that work best for Subcrafted in the Subscription SaaS / e-commerce to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Subcrafted should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
Start by identifying your best, most successful current customers. Build a profile of the type of company that gets the most value from your product. Leadsforge can help you find more companies just like them based on these ideal profiles. Here is why: Companies similar to your best customers are more likely to be a good fit and convert quickly, making your first campaigns more successful.
Competitor Followers
To reach decision makers who are already interested in solutions like yours, target the followers of your key competitors on LinkedIn. You only need the competitor’s company name and website. Share their LinkedIn company page link in Leadsforge and it will find the right contacts for you. Here is why: These leads are already engaged in the subscription SaaS or e-commerce industry, making them highly relevant.
Ideal Customer Profile
For your first campaigns, focus on decision makers in roles like Head of Growth, Head of Revenue, or Head of Customer Success within companies that have 10–500 employees (SaaS) or 5–200 employees (e-commerce). Prioritize US, UK, and EU companies. You can refine this in Leadsforge by adjusting team/role, company size, and geography to match your ideal customer profile even more closely.
Targeting
Segmentation
Break out your audience into: 1) SaaS companies using Stripe/Chargebee 2) e-commerce stores running subscriptions (Shopify with subscription apps) 3) Companies who are customers of your competitors. Here is why: Effective segmentation lets you tailor your messaging to each audience, increasing relevance and reply rates.
Vertical Slices
Consider segmenting further by industry, company size, and technology used (e.g., companies recently hiring for growth roles, those integrating Stripe/Shopify, or companies highlighted in fundraising news). Here is why: Targeted messaging for these 'vertical slices' means higher engagement.
Signals
Go after leads showing these signals: 1) Recent funding rounds 2) Growing or hiring new growth/customer success roles 3) Launching new integrations (e.g. Stripe, Shopify) 4) Public product updates or pricing changes 5) Messages indicating downsizing or churn risk Here is why: These signals indicate potential need for your solution or openness to change.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge orchestrates your campaigns across email and LinkedIn in a structured way. You can build sequences, personalize touches, and track results, all in one place, reducing manual work and boosting consistency. Here is why: For a growing SaaS like yours, using Salesforge makes outbound campaigns efficient and scalable.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge helps you quickly build, enrich, and validate your lead lists based on your ICP or lookalike profiles. It finds the right contacts in the right companies and ensures emails are up to date. Here is why: This means less time prospecting manually and more time reaching out to ready-to-buy customers.
Possible combinations
Set up your outbound with Primeforge for mailbox infrastructure, leveraging Google Workspace or Microsoft 365 for best deliverability. Use Mailforge for your initial mailbox fleet and to warm up sends with proper technical setup. Here is why: This foundation protects your main domain, improves inbox placement, and allows you to scale up smoothly. Move to Infraforge only if you need dedicated IPs and full white-labeling at high volume.
Available Domains
subcraftedapp.com subcraftedhq.com subcraftedteam.com joinsubcrafted.com subcraftedmail.com
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
200,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
200,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
319,456
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Selected products
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies
Achieved
an
85.26%
Positive
Reply
Rate
and
a
$2.86
CAC
With
Salesforge,
Mailforge
&
Warmforge
Case Study
How
Reached
Over
214K
Prospects
With
a
16%+
Positive
Reply
Rate
Case Study
“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.
Vytas Mikulenas
Founder, Lean Sales Systems
“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
Roman Hipp
Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
How
Runs
Multi-Domain
Cold
Outreach
With
The
Forge Stack
Case Study