Start by targeting companies that already buy from you or closely match your best customers. Leadsforge is perfect for quickly building lists that look like your current happiest clients or your ideal buyer persona companies. Just define your ideal customer profile, and Leadsforge will do the rest, letting you export their contacts for campaign outreach. Here is why: Focusing on lookalikes of your best customers increases your chances of success. These companies are likely to respond positively since they share similar traits or needs as your proven buyers.

To reach buyers who are engaged with similar products, target the followers of your direct competitors. Simply enter their LinkedIn company page and website info into Leadsforge. Leadsforge will find the relevant contacts for you, so you don’t need to manually research who’s following those pages. Here is why: Competitor page followers are already interested in solutions like yours—making them highly relevant leads. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Effective segmentation is key. Start by splitting target companies by things like: 1) Industry (e.g., SaaS platforms, DTC subscription brands) 2) Company size (number of employees—10–200, 20–500, etc.) 3) Geography (where you want to expand) 4) ICP fit (roles like Head of Growth, Marketing, Revenue Operations) Here is why: Segmenting by these factors helps deliver more relevant, tailored outreach—resulting in more replies and sales conversations.

Prioritize verticals where you know your value lands well. For Subcrafted, this likely includes SaaS product-led growth companies, DTC/membership commerce brands, and firms switching from competing subscription platforms. Build distinct lists for each group for better personalization.