Focus on reaching out to companies that closely resemble your best current clients or your ideal customer profile. Start by listing the traits or industries where your appointments and qualified meetings have been most successful, such as growing Nordic SMB and mid-market companies in SaaS, IT services, or professional services. Here is why: Targeting companies similar to your best customers gives you higher response and meeting rates because your value proposition matches their needs. Leadsforge can help you identify and reach these lookalikes quickly—just describe your ideal client, and Leadsforge will generate a tailored lead list for you.

You can reach decision-makers already showing interest in your competitors by targeting their company page followers. With Leadsforge, all you need to provide is the LinkedIn company page link or website of your rival, and Leadsforge will automatically find and gather the relevant contacts for you. Here is why: This approach targets people who are more likely to respond—they already care about your competitor’s services. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach lists by: 1) Industry (e.g. SaaS, agencies, manufacturing) 2) Company size (SMB or mid-market) 3) Geography (Finland or Nordics) 4) Seniority/specific roles (Head of Sales, CEO, Marketing/Growth) 5) Recent expansion, funding, or hiring triggers Here is why: This enables you to personalize each message, test different hooks and scale what resonates. It also keeps your deliverability high as lists are relevant and focused.

Prioritize outreach by distinct verticals: 1) SaaS & Tech – target Sales, RevOps, Founders 2) Professional Services & Agencies – target CEOs, Managing Partners 3) Local Nordic/Finnish SMEs in manufacturing or B2B services – target Head of Sales, Managing Director Here is why: Each vertical may respond to different value propositions or case studies, so this structure helps you tailor your approach for better conversion.