Start your outbound list by thinking about your best existing clients or, if you’re just starting out, the ideal company you wish you could land. For a company like Stradgy, that might mean targeting decision-makers such as Heads or VPs of Growth, Strategy, Marketing, or Product at SMB and mid-market SaaS companies. Here is why Similar companies are more likely to need your solutions. Leadsforge can help you build your dream list by finding lookalikes based on titles, industries, and geographies that fit your best customer profile.

Kick things off by targeting people already interested in your competitors. All you need to do is provide your competitor’s LinkedIn company page name or link to Leadsforge. It will automatically help you reach the right people who already follow companies like yours. Here is why Followers of similar company pages are likely decision-makers looking for solutions like yours. This is one of the fastest ways to find ready-to-engage prospects. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your market smartly: 1) Prioritize Heads/Directors/VPs of Growth and Strategy at Series A–C SaaS (50–1,000 employees) 2) Next, target Heads of Marketing/Product at mid-market firms that are launching new products or scaling up 3) Don't forget potential agency or consultancy partners as a nurturing segment Here is why Segmentation ensures you’re not sending generic messages. It lets you tailor outreach to pains/goals specific to each segment, leading to better conversations.

Think in terms of slices like industry (SaaS, fintech, digital agencies), company size, location, and use case (digital transformation, launching new products). Start broad, then narrow after your first 30–60 days once you’ve seen what works best. Here is why This helps you learn quickly which types of prospects are most responsive—gradually tuning your results over time.