Start by focusing on companies that closely resemble your best existing customers—those already achieving strong results with Storyblok (like Oatly, TomTom, Virgin Media O2). Leadsforge makes it simple to find similar organizations: upload a list of your top accounts or describe your ideal customer profile, and Leadsforge will source companies with similar characteristics for you. Here is why: Prioritizing lookalike audiences means you’re reaching out to prospects with a high likelihood to recognize your value, speeding up sales cycles and maximizing early campaign results.

Target organizations and people who follow your competitors’ company pages (such as Contentful, Sanity, Contentstack, Kontent.ai) to tap into an audience already interested in headless CMS solutions. You only need to supply the competitor company name and website in Leadsforge. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your campaigns by: 1) Industry (retail, e-commerce, travel, global multi-brand businesses) 2) Company size (mid-market and enterprise) 3) Geography (US, UK, DACH, Netherlands, APAC) 4) Technology stack (Next.js, React, Netlify users) 5) Buyer persona (VP/Head of Digital Experience, Head of Content, CTO, Marketing Ops) Here is why: Smart segmentation lets you tailor your messaging for the challenges of each group—for example, highlighting Strata for AI-driven teams or visual editing tools for marketers.

Divide your market into vertical slices based on industry (such as retail, e-commerce, travel/transportation, SaaS, and enterprise multi-brand organizations). Prioritize those with complex content needs and a global footprint. Each slice can be approached with focused messaging relevant to their sector’s content challenges. Here is why: Verticalized messaging increases resonance, boosts credibility, and highlights Storyblok’s expertise with similar organizations.