For SRM Ventures, your ICP is fintech founders, CEOs, and credit/risk/product leaders at startups building or scaling credit products, typically in Brazil’s major growth hubs. You can further refine by product vertical (embedded finance, B2B credit, BNPL), funding stage (Seed to Series A), and geography (São Paulo, Rio, Belo Horizonte). Once you have those criteria, Leadsforge helps pinpoint and validate contacts that match. Here is why: Refining by function, geography, and product stage ensures each outbound touch is highly relevant and personal, improving reply rates and conversion.

Focus on these outreach triggers to increase timing relevance: 1) Recent Seed or Series A funding – ideal time for credit runway and structuring support 2) New product or lending feature launches 3) Public hiring for credit/risk teams 4) Regulatory approvals or key fintech partnerships 5) Notable competitor movements (expansion, partnerships) Here is why: Acting on timely signals positions SRM as a proactive partner when startups are most receptive to new capital or structuring advice.

To get started with the highest deliverability, combine Primeforge (for partner-personal, high-trust outreach with Google/Microsoft inboxes) and Mailforge (for sequence automation and rapid scaling via shared IP pools). There’s no need for Infraforge yet; add it only when your sending needs go well beyond 100k emails per month or you require whitelabel capabilities.