Start by targeting companies that resemble your best existing customers or, if you are just beginning, imagine your dream client profile in the IT services or consulting industry (for example, midsize SaaS or tech-focused businesses who would benefit from your expertise). Leadsforge can help you quickly find similar companies and decision makers for your first campaigns. Here is why: Prioritizing lookalikes reduces wasted effort, ensures better messaging relevance, and boosts early success rate with campaigns. Start with what you know works.

Increase your addressable audience by prospecting followers of competitors or related IT consultancies. All you need to do is provide the competitor company name or LinkedIn company page link and Leadsforge will automatically identify and build a list of their engaged followers for you. Here is why: Followers of competitor pages are often actively looking for similar solutions and can be highly receptive to your outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your targets smartly: 1) Buyer roles (technical like CTO/IT or business like Ops/Procurement) 2) Company size (startups vs. established SMBs) 3) Vertical (pick 1–2 niches you have experience with, like SaaS or eCommerce) 4) Geography Use these groups to tailor your messaging and split campaigns in Salesforge for clearer insights. Here is why: Good segmentation allows for personalization, prevents irrelevant messaging, and helps you learn what works fastest.

Pick out 2–3 verticals where you can demonstrate strong results, such as SaaS, FinTech, or eCommerce. Focus initial outbound on those niches to maximize early traction. Expand to additional industries as you start seeing what converts best. Here is why: Focusing on familiar or proven verticals helps you speak your buyers’ language, increasing the chance of a response.