Stay focused on your ideal client profile: VP/Head of Growth, Head of SEO, VP/Head of Marketing, and Head of Product at B2B SaaS companies with $5M–$50M ARR, 20–500 employees, mainly in Europe or North America. These companies should preferably use product-led growth, content-driven acquisition (SEO), and show signs of active digital marketing. Here is why: Targeting these decision-makers means your outreach is laser-focused on those who have the authority and need for your solution, increasing your odds of starting meaningful conversations.

Use specific signals to prioritize and personalize outreach: 1) Recent funding (Series A/B) 2) New key hires (Head of Growth/SEO) 3) Sudden traffic drops 4) New product launches or marketplace entries Here is why: Triggers offer timely reasons to reach out, boosting relevance and engagement by showing that your outreach is not random.

Start with Mailforge for shared IP sending and A/B testing your outreach campaigns. Augment with Primeforge if you’re sending from Google or Microsoft mailboxes for better inbox placement and reputation management. Mailforge and Primeforge both integrate seamlessly with your current operation sizes, and Mailforge includes validation credits for better deliverability. Here is why: Both solutions protect your main domain’s reputation, let you scale safely, and provide flexibility without needing a dedicated infrastructure setup at this stage.