Custom Strategy

Smart Fence's personal outbound strategy

We’ll share the exact tools that work best for Smart Fence in the Pool safety / Outdoor safety hardware (luxury architectural integration) to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Smart Fence should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
Start by targeting your best-fit customers first: architects and specifiers for luxury residential projects, pool contractors/installers, boutique hotel owners, high-end property developers, and landscape architects in premium markets. Leadsforge can quickly identify companies and contacts similar to your top clients or your ideal target profile within these segments. Here is why: Companies that have already had success with products like yours or closely match your ideal customer profile are more likely to show interest and convert. Leadsforge makes finding these lookalikes easy—simply input your target criteria and get a ready-to-use list for outreach.
Competitor Followers
To reach a fresh and relevant audience, target the LinkedIn followers of your direct competitors or similar luxury pool and outdoor solution providers. This often includes architects, property developers, hotel managers, and contractors following those brands. All you need to do is paste your competitor’s LinkedIn company page link into Leadsforge and it will find the right contacts for you.
Ideal Customer Profile
Clarify your Ideal Customer Profile (ICP) by focusing on teams such as architecture and design, property development, hotel management, and pool installation. Start with primary markets—like Cyprus and the Mediterranean—and expand by geography as you gain traction. You can further refine your targeting by combining role (architect, GM), industry (boutique hotels, luxury residential), and region. Send these criteria to Leadsforge for highly relevant lead generation. Here is why: Sharpening your ICP means more effective outreach and less wasted effort. Leadsforge helps you pull precise lists so every email counts.
Targeting
Segmentation
Segment by 1) Industry—architecture, luxury hospitality, property development, pool and landscape contractors 2) Company size—boutique firms and small-to-midsized developers 3) Location—start with Cyprus, expand to key Mediterranean markets (Greece, Malta, Spain, France) and high-value markets (UAE, Australia, US luxury coasts) 4) ICP fit—target those working on projects with pools, renovations, or new builds Here is why: The more tailored your segmentation, the easier it is to deliver messaging that resonates, resulting in higher response rates and qualified meetings.
Vertical Slices
Focus initial outreach on: 1) Luxury private villas and homes 2) Boutique hotels, resorts, and high-end hospitality 3) Architecture and property development firms known for waterfront or high-value residential projects Here is why: These slices align perfectly with your product’s value—creating both need and wow factor for prospects seeking safety and design innovation.
Signals
Trigger your outreach by monitoring new building permits for pools or renovations, hotel refurbishments, property sales with featured pools, and seasonal cycles such as spring and pre-holiday renovation planning. Also, keep an eye on safety regulation changes and staff changes (e.g., new design leads at firms)—these are moments when your solution is in high demand.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge is a powerful optional tool that enables team-based outbound automation, integrating multi-step email sequences, LinkedIn, and call workflows. Use it when you want to coordinate outreach across your team and deploy personalisation at scale—especially helpful as you grow and want to keep every pipeline opportunity on track. Here is why: As you move from small-team selling to a wider market approach, Salesforge ensures you don’t miss a beat and helps streamline every touchpoint in your funnel.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge gives you fast, accurate access to the decision-makers and project influencers in your luxury market—architects, contractors, hotel GMs, and more. You can launch targeted searches by title, geography or company name (even find followers of key competitors) without the hassle of manual prospecting. Here is why: Clean, relevant lead lists are the most critical ingredient for successful outbound. Leadsforge saves you time, money, and ensures you always have fresh, high-quality data to work with.
Possible combinations
For sending your outbound emails, start by setting up mailboxes via Primeforge for Google or Microsoft inboxes to enjoy top deliverability from the start. For initial sending volumes, connect these mailboxes to Mailforge, which handles all the technical setup and ensures reliable inbox placement while you warm up your domains. If you reach a high scale or need isolated sending environments, consider Infraforge when your monthly sending grows substantially. Here is why: Primeforge ensures your emails start on the right foot with major providers, while Mailforge keeps things simple and compliant for SMBs. Move to Infraforge only when your volumes and sophistication require it.
Available Domains
smrtfpool.com smrtfhome.com smrtfsafe.com
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
200,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
200,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
319,456
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Selected products
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

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