Start by targeting DTC Shopify merchants who already get the most value from Sway Loyalty — brands with strong repeat buying or high order volumes, especially in beauty, apparel, supplements, and subscription spaces. Here’s why: These brands care most about retention and lifetime value, match your best customer profiles, and are highly likely to benefit from your product’s migration tools and uplift metrics. Use Leadsforge to identify similar businesses by filtering for order volume, store size, and current usage of competitor loyalty tools.

A great tactic is to find merchants who are already following your main competitors, like LoyaltyLion, Smile, or Growave, on LinkedIn. It’s easy: just provide the LinkedIn company page URL for the competitor in Leadsforge and it will automatically discover relevant followers and decision-makers from those companies for your outreach.

Segment your prospects by their current loyalty provider (migration potential), order volume (Starter, Growth, Plus), and whether they use Shopify Plus. This way, you can send highly relevant offers — for example, free migration to Sway for LoyaltyLion users, or ROI calculations for stores at specific volume tiers. Here’s why: The more specific your segmentation, the more likely merchants are to see the value in switching, increasing your demo and conversion rates.

Break down your list by industry — beauty, apparel, supplements, or recurring/subscription businesses. Each may care about different loyalty features or migration incentives. Tailor messaging for each vertical, for example: subscription brands focus on churn reduction, while fashion brands care more about AOV uplift and repeat purchases.