Custom Strategy

Second Spark's personal outbound strategy

We’ll share the exact tools that work best for Second Spark in the AI-powered marketing agency / Marketing Services to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Second Spark should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
Start by going after your best current or previous clients. If you're new, focus on your ideal imagined customer—companies that fit your growth vision, especially those in SaaS, e-commerce, professional services, or consumer tech and located in the US, UK, Canada, or Australia. Leadsforge can help you quickly generate similar company lists based on these criteria, making your outreach targeted and more likely to convert. Here is why: Finding companies that resemble your best customers ensures your messages resonate and improves the chance of securing meetings, helping you grow faster with less wasted effort.
Competitor Followers
Looking to connect with prospects already interested in similar services? You can identify individuals who follow your direct competitors’ LinkedIn company pages—often these are decision-makers with a demonstrated interest in marketing innovation or AI-driven solutions. Just share your competitor’s LinkedIn page and website with Leadsforge and it will handle the rest, helping you build a highly relevant outreach list. Here is why: This approach targets buyers already warmed to your value proposition and speeds up connection to motivated prospects.
Ideal Customer Profile
Refine your targeting to focus on heads of growth, marketing directors, and founders at small and medium businesses (10–200 employees) within SaaS, e-commerce, professional services, and consumer tech. Prioritize the US, UK, Canada, and Australia at first; that's where fast-moving buyers are most likely to respond. You can further segment by team size, company funding stage, or geo and send these filters directly to Leadsforge to get an actionable lead list. Here is why: Targeting the right roles and company sizes helps ensure your offer reaches buyers who can decide quickly and value external AI expertise.
Targeting
Segmentation
Great segmentation starts with thinking about which problems you solve for each vertical. For example: 1) SaaS—help them scale outreach and automate messaging with AI. 2) E-commerce—boost retention and personalize cart abandonment flows. 3) Agencies—offer a white-label partnership to extend AI capabilities. You can also segment by company size, ARR, funding stage, or market. Leadsforge makes it easy to generate segmented lists for each focus area. Here is why: Tailored outreach increases your reply rates and helps you stand out as a specialized partner, not just another agency.
Vertical Slices
Prioritize vertical slices like SaaS with ARR $1M–$20M, growth-stage e-commerce brands, and agencies seeking white-labeled AI solutions. For each, list the top pain points: scaling with AI, personalization for retention, or outsourced implementation—then align your messaging to these pain points in your email sequences. Here is why: Speaking directly to a vertical’s key challenge makes your outreach more relevant and compelling.
Signals
Add dynamic triggers to your campaigns: target companies with recent funding, new growth/marketing hires, or recent product launches. You can also watch for job postings in marketing or any mention of scaling with AI. These signs mean the company is ready to invest in innovation. Here is why: Acting on real-time signals helps you reach prospects when they’re actively seeking new solutions, improving your conversion odds.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge is perfect for solo founders and small agencies—manage all your cold emails, automate follow-ups, and personalize at scale with built-in AI and validation tools. You’ll save hours and avoid the risk of landing in spam, letting you focus on running your campaigns. Here is why: Everything you need for high-impact outbound, all in one platform, so you don’t have to juggle multiple tools.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is your shortcut to finding and qualifying high-potential leads. Quickly build lists from your ideal verticals and roles, discover lookalike customers, and pull in engaged followers from competitor pages. Built-in filters and enrichment mean your data is always actionable and up to date. Here is why: Spend less time hunting for contacts and more time closing deals.
Possible combinations
For your mailbox setup, combine Primeforge with Google or Microsoft mailboxes to maximize deliverability and access advanced personalization. Use Mailforge’s shared IP pool for safe, low-volume sending as you start your campaigns. This protects your main domain and improves your open rates without any complex setup. Here is why: This setup is optimized for agencies and solo founders who need results without technical headaches or high costs.
Available Domains
secondsparkai.com secondsparkteam.com secondsparknow.com secondsparkco.com
Expected Results
10,000
Prospects Contacted This Month
20 – 40
Sales Calls Per Month
Pricing
Send Emails
1,000 Leads to reachout
10,000
410,000
Cost
$96 per month
Setup Time
5 Minutes
Reachout to 10,000 Leads via Linkedin & Email
Try Salesforge
Find Leads
8,000 Leads to extract
8,000
100,000
Cost
$40 per month
Setup Time
Instant
10,000 Credits to extract Linkedin, Email & Phone Numbers.
Try Leadsforge
Get Mailboxes
Google + Microsoft
0 Leads to process
0
100,000
Mailboxes
25
Cost
$113 per month
Domains
9
Cost
$126 per year
Get Mailboxes
Shared Email
0 Leads to process
0
100,000
Mailboxes
25
Cost
$75 per month
Domains
9
Cost
$126 per year
Get Mailboxes
Private Email
0 Leads to process
0
100,000
Mailboxes
25
Cost
$100 per month
Domains
9
Cost
$126 per year
Total price
$600
per month
Not sure what tool works for you?

10,000+ Businesses Run on Salesforge

View all Case Studies
Achieved
an
85.26%
Positive
Reply
Rate
and
a
$2.86
CAC
With
Salesforge,
Mailforge
&
Warmforge
Case Study
How
Reached
Over
214K
Prospects
With
a
16%+
Positive
Reply
Rate
Case Study
“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.
Vytas Mikulenas
Founder, Lean Sales Systems
“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
Roman Hipp
Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
How
Runs
Multi-Domain
Cold
Outreach
With
The
Forge Stack
Case Study