Refine your targeting by roles, team size, and geography. For example, focus on Heads of eCommerce, Heads of Growth, or Shopify Technology Leads at UK, US, and EU direct-to-consumer brands with $1M–$100M+ in revenue. You can sharpen this even further using Leadsforge, identifying subsets based on platform (Shopify, WooCommerce, Magento) or intent to migrate. Here’s why: Staying close to your ICP ensures your outreach is focused only on those with the highest chance of being interested, reducing wasted effort.

Act on signals like recent funding, new leadership hires (Head of eCommerce/Growth roles), new product launches, press coverage, and brands posting about headless/Shopify migrations. These events show they might be ready for change—perfect moments to reach out. Here’s why: Hitting prospects at the right time makes your outreach timely and much more likely to get a positive response.

Primeforge is your essential building block: it gives you trusted, real Google or Microsoft (Outlook) mailboxes, already warmed up, so your emails are delivered and seen. Add Mailforge as your main outbound channel, which simplifies sending high volumes across your team and spreads risk to keep your sender reputation strong. Start with Primeforge and Mailforge; if your monthly sending grows much larger, you can upgrade to Infraforge for dedicated IPs and greater control. Here’s why: Deliverability is everything in outbound. Using real, warmed-up mailboxes (Primeforge) alongside Mailforge means more of your emails reach real decision-makers while keeping setup and ongoing management easy.