Here's what Say Yes Commerce should do to generate more qualified meetings every month.
Lead generation
Start by targeting brands similar to your best existing customers—mid-market DTC and lifestyle brands using Shopify or Shopify Plus, ideally in apparel, home, or premium essentials. You can use Leadsforge to find more brands that look like Powersheds, 11 Degrees, Samuel Windsor, or other brands you’ve worked with before.
Here’s why: Focusing on lookalikes allows you to approach prospects who are most likely to see value in your service and show positive response because they match the profile that already works for your agency.
Pinpoint engaged buyers by targeting the followers of competitor agencies or Shopify/Shopify Plus service providers. You only need to provide the company name and website—Leadsforge handles the rest for you.
Share their LinkedIn company page link in Leadsforge and it will find it for you.
Refine your targeting by roles, team size, and geography. For example, focus on Heads of eCommerce, Heads of Growth, or Shopify Technology Leads at UK, US, and EU direct-to-consumer brands with $1M–$100M+ in revenue. You can sharpen this even further using Leadsforge, identifying subsets based on platform (Shopify, WooCommerce, Magento) or intent to migrate.
Here’s why: Staying close to your ICP ensures your outreach is focused only on those with the highest chance of being interested, reducing wasted effort.
Targeting
Segment your potential customer list by:
1) Industry (fashion, home, lifestyle)
2) Company size (mid-market brands)
3) Location (UK, then US, then EU)
4) ICP criteria (platform used, recent replatform or launch activity)
Here’s why: Segmenting helps you personalize your approach and improve outbound results by speaking directly to each subgroup’s specific needs.
Go after verticals where your case studies resonate best—apparel & fashion, home & furniture, and specialty consumer goods. Focus each outreach sequence on these vertical-specific needs and highlight your experience with relevant brands.
Here’s why: Vertical focus lets you use proof that you’ve done this before in their exact space, making your message more credible and compelling.
Act on signals like recent funding, new leadership hires (Head of eCommerce/Growth roles), new product launches, press coverage, and brands posting about headless/Shopify migrations. These events show they might be ready for change—perfect moments to reach out.
Here’s why: Hitting prospects at the right time makes your outreach timely and much more likely to get a positive response.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is built for orchestrating complex outbound campaigns with multiple mailboxes and advanced personalization. For a consultancy like yours, it saves time, lets you run smarter A/B tests, and gives you clear insights into what outreach works best for your target audience.
Here’s why: Efficiently managing all your messages and measuring results in one place helps you scale what works and stop what doesn’t, so every email sent helps grow your business.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge specializes in building precise lists fast. Feed in your ICP details—vertical, company size, platform—and Leadsforge returns ready-to-contact, relevant prospects that fit your strategy. It is particularly useful for finding Shopify/Shopify Plus brands and for tasks like analyzing competitor company page followers.
Here’s why: The better your lead list, the more meetings you’ll book. Leadsforge keeps your pipeline fresh and high quality.
Primeforge is your essential building block: it gives you trusted, real Google or Microsoft (Outlook) mailboxes, already warmed up, so your emails are delivered and seen. Add Mailforge as your main outbound channel, which simplifies sending high volumes across your team and spreads risk to keep your sender reputation strong. Start with Primeforge and Mailforge; if your monthly sending grows much larger, you can upgrade to Infraforge for dedicated IPs and greater control.
Here’s why: Deliverability is everything in outbound. Using real, warmed-up mailboxes (Primeforge) alongside Mailforge means more of your emails reach real decision-makers while keeping setup and ongoing management easy.
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