Identify the clients who have already seen great results with your solutions—think of those enterprise accounts, like Danone, SAP, or ING, and your most engaged smaller B2B clients. Use these as your gold standard for new prospecting. Here is why Chasing customers who already match your best cases increases your odds of success and lets your outreach be rooted in proven value. Leadsforge allows you to quickly find similar companies and decision makers by using your own customer data or by describing your ideal client profile. Start by entering the details of your best clients into Leadsforge, and it will find others with similar characteristics and roles.

To keep ahead of the competition, target the followers of your competitors’ company pages—these are often warm leads and already interested in solutions like yours. You only need to provide the company name and website to Leadsforge. Here is why People following companies in your space are likely to be interested in new wellbeing solutions. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach by 1) Industry (tech, finance, PE portfolio, high-growth companies) 2) Company size (mid-market 50–2,000 employees, enterprise) 3) Geography (DACH, UK, Nordics, Netherlands, US) 4) ICP fit (HR/People teams, Execs, PE-backed operating teams) Here is why This lets you send relevant offers to each group—such as an executive pilot for senior management and ROI calculators for HR teams—maximizing response rates and conversations.

For deeper personalization, organize your campaigns by: 1) Enterprise HR / Wellness buyers 2) PE-backed firm executives 3) Mid-market People Ops Here is why Vertical-specific messaging will help you speak to the challenges and goals of each audience, making your outreach feel tailored and relevant.