For best results, focus on reaching out to companies that are most similar to your top current customers or your ideal customer profile (ICP). Leadsforge can help find these lookalikes by identifying SMB to scale-up SaaS teams, remote-first sales organizations, or agencies who would benefit from boosting their outbound demo conversions with video personalization. Here’s why: Targeting lookalike audiences increases your chances of connecting with buyers who are already open to your type of solution, helping you ramp up ROI faster and get more demo bookings.

To get a head start, consider engaging people who already follow your competitors or similar companies in your space. All you need to do is provide the company name and website, and Leadsforge can uncover their followers for you. Here’s what to do next: Share their LinkedIn company page link in Leadsforge and it will find the audience for you.

Segmenting your outreach works best when you break down your target audience by industry (SaaS, remote-first tech), company size (10–200, then 201–500 employees), and buyer job function (Sales, Demand Gen, Growth Marketing, Founders). You can go even deeper with specific regions such as US East/West, UK, Australia, or DACH/Benelux for Europe. Here’s why: Better segmentation drives better reply rates and higher demo conversions, as each message is more relevant to the recipient’s business and requirements.

Organize your campaigns around high-opportunity verticals: 1) SDR/Head of Sales at SaaS firms, 2) Growth and Demand Gen managers at SaaS providers or agencies, and 3) Founders or GTM leads at fast-growing startups. This ensures each outreach campaign speaks directly to that vertical’s pain points and urgency. Here’s why: Personalized outreach is far more effective when it aligns with industry challenges, making your video emails and demo hooks more likely to land and convert.