If you’re just getting started with outbound, the best place to find new prospects is by looking for companies similar to your top existing customers—those that get the most value from your solution or fit your ideal profile. Start with your best performing clients, or, if you’re new, imagine the type of customer who’d benefit most from what you offer (think about their industry, company size, and region). Here’s why: By focusing on your ideal profile, you can prioritize leads that are more likely to engage and convert. You can use Leadsforge to easily generate a list of lookalike companies. Just upload key details of your ideal customer, and Leadsforge will provide refined, high-potential targets to kickstart your outreach.

One of the easiest ways to uncover high-intent prospects is by targeting people who already follow your competitors’ company pages (they’re interested in solutions like yours). Here’s why: These individuals are likely in-market for your type of product, making them more receptive to your outreach. You only need to provide the competitor’s company name and website—Leadsforge will handle the rest for you. Share their LinkedIn company page link in Leadsforge and it will find relevant decision-makers for you.

Kick off your campaigns by segmenting your outreach lists by: 1) Industry 2) Company size 3) Geography 4) Job roles (e.g., Head of Growth, RevOps, Agency Owners) 5) ICP fit. Here’s why: Segmentation allows you to customize your message for different audiences, which boosts engagement rates. For example, agencies care about saving time and client results, while SaaS companies may focus on scaling their pipeline.

Consider creating tailored campaigns for vertical slices like: 1) Growth agencies and consultancies 2) B2B SaaS startups 3) Mid-market sales and RevOps teams 4) Companies hiring outbound staff or recently funded Here’s why: Vertical-specific outreach makes your messaging more relevant, increasing chances of reply and conversion.