Define your ideal customer profile (ICP) by role (such as VP Sales, Head of Growth, RevOps), company size (10–500 employees), and region. If you want to get even more specific, drill down on vertical (like SaaS, B2B marketplaces, or agencies) and job titles. Here is why Refining these parameters lets you prioritize accounts that fit your offer best and tailor your messaging for better response rates. Leadsforge makes it easy to build these custom segments, so you can save time and focus efforts where they matter most.

Watch for buying signals such as recent funding rounds, new hiring for sales or RevOps roles, product launches, or upcoming webinars. Target prospects when they’re most likely to buy. Here is why These timely triggers help you connect when prospects have budget or attention for new solutions—improving the chances your messages get noticed.

Set up your main sending mailboxes using Primeforge, which helps you get Google or Microsoft mailboxes configured with best practices (including SPF, DKIM, DMARC, and inbox warm-up). For additional sending infrastructure, Mailforge is a great fit—especially for fast launches and diversification. This combination gives you both high-trust and high-throughput sending capability on day one.