Start by targeting companies that most resemble your best current customers — for Salesforge, these are likely fast-growing agencies, sales consultancies, and mid-market SaaS companies who already understand the value of outbound. Leadsforge can help you quickly find and build lists of similar businesses by specifying attributes like company size, revenue model, or growth stage. Here is why: Lookalike targeting ensures your outreach begins with high-probability prospects, increasing conversions and making your early campaigns more effective. Start with your best segments and test messaging where you know it works.

One shortcut to finding relevant prospects is to analyze followers of your competitors’ LinkedIn company pages. With just the company name and website, Leadsforge will identify professionals fitting your ICP who are engaged with competing platforms. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why: Competitor page followers are already interested in similar solutions, making them more receptive to your outreach — this approach leverages their existing awareness for a warmer introduction.

Segment your lists into logical buckets based on: 1) Industry (e.g., SaaS, Agencies, Consulting) 2) Company size (SMB 10–200; Mid-market 200–2,000+) 3) Region (EU, North America) 4) ICP fit (roles like Head of Growth, RevOps, Agency CEO) Here is why: Smart segmentation lets you tailor messaging and cadence, improving engagement and helping identify which campaigns deserve more investment.

Create focused campaigns for each vertical you serve — for example, agencies, B2B SaaS, or consultancies. For each group, highlight relevant case studies (e.g., AKOOL, ChannelCrawler, UniteSync), partnerships, or workflow automations as social proof. Here is why: Vertical-specific messaging demonstrates understanding of their business, making your outreach feel personalized and more credible.