Focus on the segments that align with your core offering: Heads of Growth, VP Sales, Revenue Ops, and Founders at SMBs and mid-market SaaS, agencies, and performance marketing teams. Define specific teams, relevant geographies (e.g., US, UK, DACH, France, Nordics/Baltics), and use additional criteria like current outbound activity or recent hiring. Here is why: Targeting by ICP helps you prioritize leads who are most likely to need and buy your solutions, while refining by geography and team ensures higher relevance.

Identify accounts showing real-time buying signals, like open growth or sales roles, recent funding, new product launches, event participation, or case study releases in your sector. Here is why: Using triggers means you reach prospects when they are most receptive, increasing reply and meeting rates.

For mailbox setup, use Primeforge for easy provisioning of Google and Microsoft mailboxes with profile photos and trusted sender reputation. Combine this with Mailforge to run your cold outreach from a robust, shared infrastructure that’s proven to protect inbox placement and scale smoothly. Here is why: This setup gets you great deliverability from day one and can grow with you as your outbound volume grows.