Start your outbound by targeting companies that most resemble your best current customers – whether those are fast-growing SaaS providers, agencies who manage cold outreach, or teams heavily invested in pipeline growth. Here is why Knowing what your ideal customer looks like allows you to build focused lists, prioritize engaged prospects, and land meetings with clients who are most likely to convert and grow with you. Use Leadsforge to unlock lookalike audiences: simply describe your best customer profile or upload a list of your top accounts; Leadsforge will find similar companies and decision makers for your next campaign.

If you want to reach the exact audience your competitors have attracted, simply provide their LinkedIn company page link to Leadsforge, along with their website. Leadsforge will automatically gather the followers of any competitor or related company page you choose – giving you an instant list of relevant prospects who are already engaged in your space. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Organize your outbound by segmentation: 1) Agencies & SDR teams (need mailboxes per client and white-label onboarding) 2) SaaS companies looking for founder-led or growth-led pipeline generation 3) Mid-market/enterprise RevOps, who value dedicated infrastructure and scalable reliability Here is why Segmented messaging tailors your outreach to the real needs and buying cues of each group. You can further refine by industry, company size, and location to run multiple tailored campaigns in parallel using Salesforge and Leadsforge.

You can expand your reach by selecting vertical slices that align with your strengths—for example, agencies managing multiple outbound programs, SaaS platforms in rapid growth, or RevOps teams at enterprise level. Here is why Verticalizing your approach lets you craft messaging and offers very specific to the pain points of each category—so your outreach feels personalized at scale, and you get better engagement across segments.