Start your outbound journey by identifying your very best customers—the ones who renew, expand, or refer you. Build your first outbound list by focusing on companies and decision-makers that closely match these profiles. Leadsforge makes this easy: simply import data on your top existing customers, and you'll get suggested lookalike companies and contacts for targeted outreach. Here is why: Focusing on best-fit, high-retention profiles at the start maximizes your chances of winning new business and learning fast without wasting effort on poorly matched leads.

One smart way to find relevant prospects is to target the people who follow your competitors' company pages. Instead of searching one-by-one, you can provide Leadsforge the company name and website, and it will handle the rest for you. Here is why: These followers have already shown interest in similar solutions, so they’re a warm audience for your outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

To get the best results, split your outreach by relevant segments: industry (SaaS, tech), company size, region, and fit with your ICP. For example: 1) SDR/RevOps leaders in SaaS with $1–10M ARR 2) Heads of Sales at scale-up SaaS with $10–50M ARR 3) CROs/Founders at small SaaS (<$1M ARR) Here is why: Tailored messages to each segment show you understand their unique pain points and lead to better engagement.

If you want to target with even more precision, create vertical “slices” such as targeting SaaS marketing tech, HR tech, or fintech companies specifically. Grouping by team type (sales, marketing), geography (US, UK, EU), or funding stage is also effective and can be set up in Leadsforge. Here is why: Specialized targeting ensures your outbound effort is relevant and personalized, improving results.