Start your outreach by focusing on companies that mirror your best current customers or are an ideal fit for your solution. Leadsforge makes this easy by allowing you to target similar profiles and quickly build matched lists based on key characteristics. Here is why: Companies like those already thriving with your product are likely to recognize value faster and respond positively. This targeted approach improves your chances of success and shortens your sales cycle.

Another powerful approach is to find people following your competitors’ company pages. All you need is the company name and website—Leadsforge will identify these followers for you and turn them into outreach-ready leads. Want to try it? Simply drop your competitor’s LinkedIn company page link into Leadsforge, and it will handle the rest.

When segmenting, prioritize fit by industry (B2B SaaS, agencies, etc.), company size (mid-market and enterprise), geography (US as primary), and clear ICP fit. This structure lets you run highly relevant and customized campaigns for each group, maximizing engagement rates and keeping messaging relevant to each audience. Here is why: Well-segmented lists lead to better personalization, stronger replies, and higher ROI from cold outreach.

Break your outreach into vertical slices—such as targeting SaaS companies, agencies, and platform partners individually. Adapt your pitch for each vertical so your value proposition speaks directly to their reality. Highlight agent-based automation for agencies or high deliverability for SaaS—whatever best matches their pain points.