One of the most effective ways to find new prospects is to target companies that closely resemble your best customers or your ideal customer profile (ICP). Start by listing a handful of your top current clients or the types of organizations you’d love to work with — whether they’re fast-scaling SaaS businesses, agencies specializing in lead generation, or SMBs in B2B tech. Here is why: These lookalikes are already proven to find value in what you offer, so their peers in the same sector or size bracket are likely to be great fits too. Leadsforge makes this process simple: upload your list or describe your ideal customer, and Leadsforge will help you discover similar prospects in just a few clicks.

Another hidden gem for outbound is exploring the followers of your competitors’ company pages on LinkedIn. This group often includes decision-makers and influencers who are actively interested in solutions like yours. Just provide the company name and website to Leadsforge, and it will identify and compile these follower lists for you—no manual searching required. Here is why: Targeting people already following companies in your space means they’re likely open to considering your superior alternative. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Begin your campaigns by building three core segments: 1) Agency owners and lead-gen firms specializing in outbound sales 2) Mid-market SaaS companies with active sales teams (RevOps, SDR managers) 3) Early-stage startups (founders/CEOs, especially those actively hiring or fundraising) Here is why: Segmenting ensures messaging is hyper-relevant for each group, increasing engagement and response rates. Use company size, industry and intent triggers (like new funding or hiring) to fine-tune your segments.

Focusing efforts on well-defined verticals helps maximize ROI. For example, go deep on B2B SaaS, tech-focused agencies, or fast-growing startups, avoiding highly regulated or low-volume sectors where outbound is less effective. Regularly review which verticals respond best and double down there while minimizing riskier or less engaged niches. Here is why: Industry-specific language resonates more, and you can quickly identify which customer types are most profitable.