Here's what Mailforge / Salesforge.ai (Forge Stack) should do to generate more qualified meetings every month.
Lead generation
Start with companies who are your best-fit current customers — B2B SaaS, agencies running cold outreach at scale, and mid-market RevOps or sales teams. You can use Leadsforge to find similar companies based on their digital footprint, roles, and team size. Focus on the ones with a track record of running multi-channel outbound or needing deliverability at scale.
Here is why:
Finding businesses like your top customers increases your success rate. You avoid unqualified leads and reach proven buyers. Just upload a LinkedIn or website profile of your ideal customer into Leadsforge to generate a list of similar prospects instantly.
A smart tip is to target people already interested in your space. Use Leadsforge to build lists of followers from your competitor or similar company LinkedIn pages—these people are proven to care about outbound tools. All you need to do is share their company LinkedIn page link in Leadsforge and it will do the rest for you.
First, map out your ideal customer profile. For you, this means growth-focused B2B SaaS, sales agencies, or SDR/RevOps functions — those running outbound at scale. Identify the teams (sales, agency, RevOps), their company size (1–20, 20–200, 200+), and the region(s) they operate in. You can further filter for new sales hires, recent funding, or tech stack (using Google/MS365 mail).
Here is why:
Precise targeting means higher reply and booking rates, less spam, and greater ROI. Leadsforge can help you refine this targeting and directly export validated, relevant contacts.
Targeting
Segment potential leads by the following:
1) Industry — stick to software/SaaS and agencies prioritizing outbound or deliverability.
2) Company size — small agencies (<20), mid-market (20–200), and enterprise (200+).
3) Geography — initially focus on Europe/North America for best response rates and easier compliance.
4) ICP fit — ensure they are running or planning high-volume cold outreach.
Here is why:
Segmented campaigns allow you to tailor messaging to specific pains and roles, raising your conversion and reply rates. Use Salesforge to create different sequences for each segment.
Address each main vertical one by one:
1) SMB agencies: stress cost, ease, and speed-to-send.
2) Mid-market SaaS: spotlight automation and deliverability at scale.
3) Enterprise: highlight privacy, dedicated IPs, and compliance with Infraforge.
4) Founders, RevOps leads, Agency heads: personalize based on their leadership goals and pain points.
Look for these signals before reaching out:
1) Teams posting new sales job roles — often means outbound ramp-up soon.
2) Funding rounds or public mentions of growth — urgency to build pipeline.
3) Posts mentioning deliverability issues — shows immediate pain.
4) Product launches, events, or demo webinars — indicates list-building, prospecting and demand gen likely happening.
Here is why:
Trigger-based targeting means catching buyers when they’re ready to look at solutions — improving your open, reply and booking rates.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is your all-in-one outbound orchestration engine. Great for companies of your size and industry, it offers smart AI personalization, multi-channel automation (email + LinkedIn), and analytics in one place. You can run unlimited inboxes and maximize sender diversity, which means more replies and fewer blocks.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge makes finding and validating high-converting leads a breeze—you don’t need to be technical. It finds lookalikes for your best customers, can grab followers from any LinkedIn company page you provide, and verifies emails for better deliverability. It’s simple, accurate, and directly syncs with Salesforge for faster launch.
For mailbox setup, use Primeforge for acquiring high-trust Google and Microsoft mailboxes—these are great for reply handling and initial outreach. Combine with Mailforge to manage your email infrastructure: you get automated DNS, pre-warmed domains, and deliverability-first design, perfect for fast launches. As you scale, consider Infraforge only if you move past 100k/month sends or require dedicated IPs and stricter compliance — for most teams, Mailforge plus Primeforge is the fastest and safest start.
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