A smart starting point is to go after companies or agencies that already love your product—or those you wish were your customers. Focus first on B2B growth agencies, SMB SaaS teams, or in-house BDR groups that match your favorite customer profile. Leadsforge can help you find companies that closely resemble your top performers or the customer persona you imagine thriving with your solution. Here is why: By chasing lookalikes of your best customers, you’ll benefit from faster sales cycles and higher conversion rates. Leadsforge can quickly identify and verify similar teams for you to target next.

An easy way to find prospects is to focus on the followers of your competitors’ LinkedIn pages. These are people already interested in solutions like yours. You only need to provide your competitor’s company name and website; Leadsforge will handle the rest. Here is why: Targeting competitor page followers gives you highly relevant leads with demonstrated interest in your industry. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your list by key factors: 1) Industry/niche, 2) Company size, 3) Geography (US, UK, EU, etc.), 4) Who in the company you want to reach (Owner, Head of Growth, RevOps, etc.), and 5) Known tech stack or recent growth signals. This way, each campaign can be properly personalized. Here is why: Segmentation ensures your messages are relevant and targeted, which typically leads to higher open and reply rates. It’s smart to keep your segments broad enough for testing but focused enough for meaningful results.

A good approach for vertical targeting is to run campaigns dedicated to specific slices, such as: 1) Digital marketing agencies, 2) SMB SaaS companies, 3) Startups with new funding, and 4) Companies actively hiring for sales or growth. You can tailor your messaging and offers (lead magnets, case studies) to each group. Here is why: This lets you quickly see which verticals respond best—helping you prioritize spend and effort.