Start by defining your ideal customer profile (ICP) clearly. Focus on team, geography, company size, and industry fit (such as agencies and growth teams, mid-market SaaS, and enterprises). Consider the core job titles (like Head of Growth, RevOps, Agency Owner) and your priority regions (US, UK/EU). Here is why: This helps you focus your outbound efforts on the accounts and people who are most likely to benefit from your product and have the ability to buy. With this list, you can further refine your targeting—for example, segmenting by company growth rate, tech stack, or engagement signals. Once you’re clear, send these criteria to Leadsforge to instantly find matching prospects.

Look for high-intent signals like recent hiring sprees, beta launches, event attendance, signs of email deliverability challenges, or when a prospect talks about your competitors. These are perfect times to reach out with a relevant message (e.g., offering help to scale without adding headcount if a company is hiring lots of SDRs). Here is why: Responding to these triggers shows you’re attentive, and your timing feels much more natural, increasing your chances to connect.

For mailbox setup, pair Primeforge (for high-trust Google or Microsoft mailboxes) with Mailforge (for scalable cold email infrastructure). This gives you the best mix of deliverability, reputation protection, and easy management from day one. Primeforge manages the technical details for you, so you can focus on scaling your outreach, not the setup. Here is why: Primeforge and Mailforge combined mean you have prewarmed, high-quality mailboxes ready fast, perfect for companies scaling outbound—no tech headaches involved.