Custom Strategy

The Sales Architect's personal outbound strategy

We’ll share the exact tools that work best for The Sales Architect in the B2B revenue operations, sales coaching, fractional leadership to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what The Sales Architect should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start by focusing on your best clients—mid-market B2B SaaS founders, Heads of Sales or RevOps at startups and SMBs who need revenue operations expertise or fractional sales leadership. Leadsforge helps you find similar decision-makers based on your top success stories. Here’s why: Companies resembling your best clients are most likely to see immediate value from your services, making them more open to booking audit calls and pilot projects. Use Leadsforge to upload your best customer profiles or describe your ideal target, and it will uncover lookalikes ready for outreach.

Competitor Followers

A smart way to discover qualified prospects is by targeting followers of your competitors or relevant industry players on LinkedIn. Just share their LinkedIn company page link in Leadsforge, add the company name and website, and Leadsforge will quickly identify those followers for you. Here’s why: These individuals are already interested in similar services, so it’s a warm entry point for tailored outreach and a great way to fill your pipeline with active, engaged contacts.

Ideal Customer Profile

For your consultancy, keep refining your ICP by specifying company size (10–250 employees), role (Founders, Heads of Sales/RevOps, Marketing or Customer Success), and geography (UK, but ready for EU/US expansion). You can further segment by industry (SaaS, agency, B2B tech) and sales motion. Here’s why: Focused targeting ensures messaging resonates with the person who feels the problem most—and Leadsforge allows you to build precise lists quickly. Revisit ICP regularly as you discover what messaging/trigger works best.

Targeting

Segmentation

Segment your outreach by: 1) Industry (SaaS, B2B agencies, technology) 2) Company size (10–100 {startup founders}, 50–250 {Heads of Sales/RevOps}) 3) Geography (UK as a core, open up to EU/US as sequences are proven) 4) ICP fit based on title, function, or recent activity Here’s why: The more specific you get with segmentation, the higher your engagement and meeting rates will be. Precise segmentation lets you tweak hooks, share targeted testimonial snippets, and boost relevance.

Vertical Slices

Consider vertical slices such as: 1) SaaS platforms 2) B2B digital agencies 3) Martech firms 4) Fintech and HR tech Here’s why: Verticalized messaging positions you as an expert in their space, not just as a generic consultant. It also increases trust and lets you use specific case studies to prove results.

Signals

Outreach should be timed around: 1) Recent funding rounds (seed–Series A) 2) Job posts hiring for sales/RevOps 3) Senior sales leader departures 4) Product launches or new releases 5) Layoffs or restructuring announcements 6) Competitor market expansions Here’s why: These events open up budget, increase pain points, or create urgency—making prospects more receptive to your audit offer and value templates.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

With Salesforge, you can automate multi-touch email and LinkedIn sequences for each audience while tracking engagement and measuring results. AI personalization means every message feels custom—even at scale—helping you stand out in crowded inboxes. Here’s why: For founder-led, high-ticket services, generic emails don’t work. Salesforge lets you execute intelligent, highly tailored campaigns, increasing your reply rates and maximizing every prospect list.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge gives you a repeatable, fast way to find new prospects and lists tailored to your exact ICP or lookalike profile. No more manual sourcing or guessing; just describe your ideal customer or competitor, and Leadsforge will deliver validated, ready-to-contact prospects. Here’s why: This keeps your pipeline full and fresh, enabling you to test new sequences or angles with minimal effort and maximum precision.

Possible combinations

Set up your sending infrastructure quickly with Mailforge for straightforward, cost-effective mailbox management and included shared IPs. If you want pre-warmed Google or Microsoft accounts for extra deliverability and trust, add Primeforge. As you scale, consider upgrading to Infraforge only if your monthly sending volume requires dedicated IPs or white-label options. Here’s why: This combination ensures safe, reliable sending without technical hurdles, so you can focus on personalizing outreach and booking meetings, not worrying about your emails landing in spam.

Available Domains

thesalesarchitectteam.com thesalesarchitectco.com thesalesarchitectuk.com

Infrastructure Layer

Primeforge + Mailforge recommended combo

Google & MS365 Infrastructure

Try Primeforge

8,000 Leads to process

Tier 12

100,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Distributed Email Infrastructure

Try Mailforge

8,000 Leads to process

Tier 12

100,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Private Email Infrastructure

Try Infraforge

8,000 Leads to process

Tier 12

100,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Outreach Layer

Running & Managing Everything

Get 14 day Free Trial

Growth base plan

Cost

$96 / month

160,000 Active contacts & Emails

Tier 12

270,000

Emails

Cost

800,000

$96 / month

4,000 Personalization credits

Tier 12

9,000

Cost

$130 / month

200,000 Validation credits

Tier 12

535,000

Cost

$228 / month

100,000

Cost

Lead Generation Layer

Search Engine For Leads

Get 100 Free Credits

160,000 Active contacts & Emails

Tier 12

200,000+

Export Credits

Cost

800,000

$96 / month

Leadsforge Essential Plan

Cost

$49 / month

Selected products

Primeforge

Google & MS365 Infrastructure

$123

/ month

Mailforge

Distributed Email Infrastructure

$86

/ month

Infraforge

Private Email Infrastructure

$109

/ month

Salesforge

Sales Execution

$96

/ month

Leadsforge

Search Engine For Leads

$49

/ month

Estimated total

$2,608

/month

Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies

Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."