Define your Ideal Customer Profile (ICP) using practical filters: company size, team structure (like Sales, Support, or RevOps), and location. For SaaS Labs, focus on mid-sized companies (50–2,000 employees) with active sales or contact center teams, prioritizing US, then UK/EMEA, and India next. You can easily narrow this in Leadsforge—just pick the relevant industries and geographies, and let it build your list. Leadsforge allows you to refine further if you want to focus on companies searching for phone, callback, or shared inbox tools.

1) Watch for prospects attending key industry events (like CCW) and send targeted follow-ups. 2) Reach out when you spot hiring of Contact Center or Sales Ops roles on company job pages. 3) Engage accounts showing increased ad spend or who have launched new paid campaigns. 4) React quickly to companies switching tech vendors (ex: moving from Aircall, Twilio, Zendesk). Here’s why: Each trigger shows a timely need or change—using them makes your message more relevant and likely to get noticed.

Start with Primeforge to easily connect your Google or Microsoft mailboxes for sending, and add Mailforge for powerful, rotating shared IPs during your initial warm-up phase. This combination boosts your deliverability, protects your main brand domain, and makes it easy for you to scale up sending as your outreach grows. Here’s why: Primeforge ensures your emails arrive safely using the mailboxes your team already trusts. Mailforge adds a buffer with proven shared IP pools, making it safer to test your campaigns and protect your sender reputation from day one.