Start by identifying your best clients—private clinics, specialty medical practices, and premium health brands you've served, such as IRÄYE skincare or Physio.ch. Build a prospecting list of companies with similar profiles, business models, or service offering. Use Leadsforge to find and target similar clinic owners, practice managers or DTC health brands that match your ideal profile. Here is why: Targeting lookalikes of your top clients increases your chances of reaching prospects who are more likely to need and value your expertise. Leadsforge allows you to automate this process by searching for decision makers in matching clinics or health brands.

For highly relevant outbound, focus on the followers of your competitors’ LinkedIn company pages—these are already engaged people in your niche. You only need to provide the competitor’s company name and website; Leadsforge will take care of the rest. Here is your clear instruction: Share the LinkedIn company page link of competitors in Leadsforge and it will find relevant contacts for you.

Segment your lists using these smart layers: 1) Industry or business type (clinic vs. health DTC brand) 2) Company size (lean teams and founder-led businesses for quick decision cycles) 3) Location (Switzerland, then nearby EU cities—where your track record is strongest) 4) Decision-maker role (owner, head of marketing, e‑commerce lead). Here is why: Good segmentation strengthens your message relevance, leading to higher engagement and booking rates. It also enables you to create uniquely personalized outreach that stands out, especially in the busy health & wellness sector.

Identify and organize your lists around specific verticals (dermatology clinics, physiotherapy centers, TCM practices, skincare and supplement brands, university-affiliated clinics).