Start by focusing on your best wholesale customers—bars, boutique hotels, and premium retailers who are already enthusiastic about your gin. Use Leadsforge to find more venues like these across the UK. Here is why: Targeting businesses similar to your ideal clients gives you a higher chance of closing deals quickly since they fit the buyer profile you already win with.

If you have competitors in the UK premium gin space, you can provide their company name and website to Leadsforge. This tool will identify followers of those pages, helping you reach people who are connected to or interested in gin brands like yours. Here is why: Targeting competitor page followers is a shortcut to finding engaged prospects who are likely open to receiving offers about new and exciting spirits. To try this, just share their LinkedIn company page link in Leadsforge and it will do the work for you.

Segment your outreach by: 1) Industry (bars, hotels, retailers) 2) Size (independent or regional chains) 3) Location (major UK cities, local/regional reach) 4) ICP fit (roles: Bar Manager, F&B Director, Retail Buyer, Event Manager) Here is why: Tailoring your message to each group will make your outreach more relevant and engaging, raising your chance of conversion.

Consider breaking out campaigns targeting: 1) On-trade: cocktail bars, gastro pubs 2) Off-trade: specialty grocers, farm shops 3) Hotels: boutique, luxury, independent 4) Event planners: gifting products for holidays Here is why: Crafting different campaigns for each segment allows you to highlight specific value, e.g., exclusive tasting kits for bars vs. Christmas gifting for event companies.