When starting out, focus on finding companies that closely resemble your best clients or your ideal customer profile. If you know which SaaS and technology firms have benefitted most from your partner engagement services, use those as your template. Leadsforge helps you find companies that fit your exact criteria, making it much easier to build quality prospect lists without endless manual research. Here is why: This approach helps you prioritize outreach and get early wins by targeting companies most likely to need your expertise (GTM, partnerships, revenue ops). For your size, quality always beats quantity.

A smart move is to target the followers of your direct competitors or similar consultancies. If there are companies already following other firms offering GTM or partner services, they’re likely interested in what you do. You only need to provide the competitor’s company name and website, and Leadsforge will automatically find the people following their LinkedIn page. Here is why: These leads are already engaged with your space and show a higher chance of being open to hearing about your services. Share the LinkedIn company page link in Leadsforge and it will find it for you.

Segment your prospects based on their growth stage, team setup, and partner maturity. For example: 1) Early-stage SaaS with recent funding (10–200 employees). 2) Scaling SaaS companies with formal partner programs (200–500 employees). 3) Strategic ISVs or channel partners needing enablement. Here is why: Thoughtful segmentation lets you personalize messaging and value props to each group—boosting reply rates and conversations.

Focus your initial outreach on SaaS/technology verticals that are actively building or scaling partner programs. Use vertical filters in Leadsforge to hone in on sectors like B2B SaaS, cloud tools, analytics, or other fast-moving tech spaces. Here is why: Going deep in a few verticals lets you speak directly to industry-specific pain points and increases your credibility.