Begin with clear segments: agency size (revenue or client ARR), team composition, and primary service vertical. For example, you can define your ICP as B2B marketing or growth agencies billing $40K+/month, led by founders or sales leaders, and based in the US, UK, AU, or EU. Leadsforge allows you to refine by factors such as geography, team size, and specialization—making sure you only reach those who match your ideal customer profile. Here is why A tight ICP focus saves you time, reduces list wastage, and increases reply and qualification rates. Every outbound message will speak directly to prospects’ needs.

Focus outreach around real-time signals such as: 1) New job postings for Sales or AE roles 2) Recent funding news or product launches 3) Announcements of leadership hires or expansions in your target geos Here is why Campaigns built around fresh triggers stand out from generic outbound—they show you understand agency priorities and are reaching out for a reason right now.

Set up your initial sending infrastructure using Mailforge for fast launch and deliverability. Pair it with Primeforge for creative or AI-personalized campaigns when you want heavy customization at scale. If you scale up to much larger sends or require dedicated IPs for premium guarantees, consider Infraforge as your next layer to protect reputation and maximize reach. Here is why Mailforge and Primeforge deliver reliability and scale for outbound, while Infraforge gives you additional peace of mind and advanced deliverability controls when you’re ready to expand.