You already have a solid ICP based on your PoC experience: target collectivités territoriales, foncières, public-sector facility managers, and campus mobility teams within France, prioritizing roles like directeur technique, responsable énergie, facility manager, and project leads for IRVE. You can further refine by region (Ile-de-France and beyond), type of entity (municipalities, universities, building managers), and size (5k–50k inhabitants for collectivités). Here is why: The more tailored your targeting—by team, geography, and operational priorities—the higher your message relevance and response rate. Leadsforge allows you to filter by these criteria so you can quickly pull laser-focused lists, ready for your first campaign.

The best triggers for outreach are real-world signals like: 1) Announcement of new ADEME or regional public funding opportunities 2) Local government or university climate action plan launches 3) Municipal or campus tenders for energy or EV infrastructure 4) Hiring of relevant facility or energy management staff 5) News about building retrofits or sustainability upgrades 6) Your own public announcement of new PoC deployments Here is why: Timing your outreach to these triggers means your solutions arrive as organizations are actively thinking about similar projects, making your offer much more relevant.

For your size and campaign ambition, start with Primeforge (prewarmed Outlook/Google mailboxes for strong deliverability) and Mailforge (cost-effective, multi-mailbox setup for easy scaling and testing). This setup ensures you avoid early spam-box placement and supports both experimentation and professional growth. Only consider Infraforge if your monthly volume becomes much larger or you want a dedicated sending reputation.