A great place to start is by targeting companies and leaders that closely resemble your best current customers, such as Payhawk or SimilarWeb. Focus your outreach on organizations with established sales enablement functions and measurable KPIs, especially in SaaS or FinTech, as they’re most likely to value your AI coaching product. Here’s why: Engaging with lookalikes ensures you approach teams that already see value in solutions like yours, increasing the likelihood of positive responses and sales success. You can use Leadsforge to automatically find more companies similar to your top customers. Simply input your ideal customer profile or the names of your best clients, and Leadsforge will suggest relevant leads for your outreach.

Reaching out to individuals who follow your competitors’ company pages on LinkedIn is a clever strategy. For example, you may want to connect with people following sales enablement or AI sales coach competitors. Here’s why: Followers of competitor pages are typically interested in solutions like yours and may be open to alternatives that deliver better results or innovation. To get started, share your competitors’ company page link and website in Leadsforge. It will find the right people for you.

Segment your outreach by role, company size, and geography: 1) Enablement Leaders: Head/Director of Enablement & Enablement Managers at 50–500 rep companies 2) Sales Leadership: VP Sales/CROs where quota/ramp are issues 3) Revenue Operations/Sales Ops at 200–1,000+ headcount 4) Priority geos: UK, US, Germany, Nordics You can use these criteria to break down your list and personalize your messaging to each segment for better response rates.

Prioritize companies in SaaS, FinTech, Marketplaces, and Analytics. These verticals are where your product has the strongest track record and resonance with enablement challenges. Here’s why: Focusing on verticals that align with your current customer base increases the chances of higher engagement and faster deal cycles.