Here's what RemodelingStories should do to generate more qualified meetings every month.
Lead generation
Start by reaching out to contractors, suppliers, and partners who most resemble your best contributors and sponsors. Think of the firms or individuals who would gain the most credibility, exposure, and qualified leads by being featured on your platform. Use Leadsforge to find audiences that mirror your best early partners or your ideal customers in terms of company size, location, and reputation.
Here is why: Lookalike targeting helps you focus your effort on those most likely to benefit from Listing or Sponsoring, generating better engagement from day one.
Identify active industry professionals by focusing on companies that follow your competitors or similar remodeling platforms. Share any competitor LinkedIn company page link in Leadsforge and it will find and organize their followers for you, giving you a curated list of high-potential outreach targets.
Here is why: Company page followers often include key decision-makers already interested in services like yours, saving you time you’d otherwise spend identifying who to contact.
Your top targets are local and regional remodeling contractors (kitchens, baths, decks, 5–100 employees), interior designers, and suppliers/showrooms (tile, cabinetry, LVP). Start by prioritizing Richmond/Virginia-based firms, then expand to surrounding metro areas and, eventually, national.
You can refine your target list based on trade specialty, company size, and location, then send these details to Leadsforge for tailored prospect lists.
Here is why: Focused targeting gets you connected to relevant prospects quickly, increasing your chance of meaningful conversations and partnerships.
Targeting
Segment your campaign into three main lists:
1) Contractors, categorized by trade (kitchen, bath, deck), company size, and region (Richmond, top 10 metros).
2) Suppliers and Showrooms, split by product type and geographic focus.
3) Homeowner prospects, such as those visiting your site or downloading content.
Here is why: Smart segmentation delivers the right message to each group—contractors get partnership offers, suppliers hear about sponsorship opportunities, and homeowners receive relevant checklists or budget insights.
Break down your outreach by vertical: specialty contractors (kitchen, bath, exterior), interior design firms, product suppliers by category (tile, cabinetry, flooring), and local showrooms. Within each, further segment by location and company size for maximum efficiency.
Act on triggers such as new permit filings, job postings for carpenters, new project photos posted by contractors, supplier product launches, and local PR activity. These real-world events signal when a contractor or supplier might be most receptive to your message.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge helps automate campaign management and orchestrate outreach across multiple mailboxes and team members. This becomes invaluable as you scale your outreach team beyond one or two people or want to run complex, multi-touch sequences—all while staying organized and maximizing results.
Here is why: As your team and campaign volume grow, automation and coordination ensure you make the most of your data and don’t miss follow-ups.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge finds and organizes the best-fit leads for your business, whether you are looking for contractors, suppliers, or prospective homeowners. By simply supplying target company names, competitor pages, or defining your ideal customer profile, Leadsforge returns precise, compliant lists ready for outreach.
Here is why: Having access to curated, accurate contact lists means your outreach starts strong, with higher open and reply rates and less wasted effort.
For mailbox setup, start with Primeforge for integrated Google and Outlook mailbox management, which improves deliverability and reply handling. Pair this with Mailforge for quick outbound campaign launches using shared sending IPs. This combo is ideal for businesses starting cold outreach and wanting best-in-class deliverability without the complexity of a dedicated infrastructure.
Here is why: Using both Primeforge and Mailforge ensures you hit inboxes reliably and can manage replies professionally while staying agile and compliant. Scale up to Infraforge later if your monthly sending volume grows dramatically or you need dedicated IPs for brand control.
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