Start by reaching out to companies that already love your service — SaaS, health tech, and education/training brands who regularly need high-quality blogs. Here’s why: These are the types of clients that most appreciate repeatable, SEO-focused content delivery. You can easily find more companies similar to your best customers by using Leadsforge — just set your preferences for team size, role, and industry, and Leadsforge will help you build a new list of prospects who fit the same mold as your top clients.

Targeting the followers of competitor pages is a smart way to find decision-makers who are already interested in copywriting and content services for your market. Here’s why: People following your competitors likely have a need for similar services and may be open to switching. Share your competitor’s LinkedIn company page link with Leadsforge and it will handle the rest, delivering you a list of potential leads.

Break down your outreach list by: 1) Industry (SaaS, Health Tech, Education/Training) 2) Company Size (10–200 employees primary, up to 500 secondary) 3) Geography (UK/EU for immediate relevance, expand as needed) 4) Buyer Role (Head of Content, Content Marketing Manager, Founder/CEO) 5) Tech Stack or Activity (active blog, recent hiring in marketing, use of knowledge base solutions) Here’s why: This approach keeps messaging relevant and increases reply rates, as you can personalize by sector, role, and current company needs.

Suggested vertical slices: 1) SaaS (product platforms, developer tools, B2B applications) 2) Health (telehealth, wellness clinics, health platforms) 3) Education & Training (online learning, training companies) Here’s why: Each of these segments has a steady demand for educational, SEO-driven blog content, and often rely on freelance support as they scale.