Start by targeting companies that already use tools similar to what you offer, or that fit the description of your best current customers (e.g. innovative SaaS, developer-first businesses, or tech startups in scale mode). With Leadsforge, you can build prospect lists by modeling after your existing top accounts or your ideal customer profile. Here is why: Focusing on accounts already seeing value in similar solutions means higher interest, easier conversations, and a greater chance of quick wins. Leadsforge lets you upload your customer list or describe your ideal client, and it will find lookalikes for you.

Identify companies competing or overlapping with your space. Using Leadsforge, you can easily target people who interact with or follow these competitor company pages – simply provide the company name and website. Here is why: These followers are likely already interested in similar technology or services, making them a warm starting point. Paste your competitor’s LinkedIn company page link in Leadsforge and it will find and build a relevant prospect list for you.

Segment your outreach by a combination of: 1) Industry (SaaS, FinTech, HealthTech) 2) Company size (10–50; 51–250; 250–500) 3) Location (US, UK, EU first for broader reach) 4) ICP fit (matches your best current or dream customers) Here is why: This approach helps you speak more specifically to needs and priorities of each group—boosting reply rates and lowering wasted effort.

Vertical slicing means focusing your outreach by specific industry or use-case. For PXc, this can start with SaaS companies scaling up engineering teams, followed by FinTech or HealthTech (especially if you can meet regulatory needs). Adjust messaging slightly to highlight relevant pain points for each vertical. Here is why: Tailoring your value proposition by industry often results in higher engagement, as prospects recognise you understand their unique challenges.