Start with companies that have similar characteristics to your best existing customers or your ideal profile—think about organizations you’ve successfully sold to, companies with the right size, budget, and decision-makers. Here is why: Targeting lookalikes of your top customers boosts your chance of success in outbound as these organizations are more likely to value your offer. Leadsforge helps you find these lookalike companies quickly by searching using company info, industry, or specific roles. Start with your strongest segments to get early wins before expanding.

Uncover companies interested in what your competitors offer by targeting followers of competitor LinkedIn company pages. These users already show curiosity in related products, making them warmer prospects. Here is why: People following competitor pages are open to similar solutions, so reaching out can get you faster traction. Just copy your competitor’s LinkedIn company page link and provide it in Leadsforge. It will handle the rest, surfacing potential prospects for your outreach.

Segment your outreach by industry (tech/startups, healthcare, manufacturing), company size (50–200, 201–1,000+), and geography (one or two main markets to start). Also consider buyer roles—Benefits Manager, Head of People, CFO, or Broker. Here is why: Segmenting lets you send messages that are tailored to each audience's priorities and pain points, so your cold emails stand out and get more replies. Salesforge allows you to manage personalized outreach to each segment at scale.

Begin with the industries that typically have high benefits spending and complex HR needs, such as technology, healthcare, and manufacturing. Adjust your messaging to relate directly to these industries’ specific challenges. Here is why: Industry-specific outreach shows prospects that you understand their world, making you more credible. Use Salesforge to personalize and automate messages that speak directly to each vertical’s needs.