Custom Strategy

PrimeSource Branding's personal outbound strategy

We’ll share the exact tools that work best for PrimeSource Branding in the Custom branded merchandise, apparel & promotional products to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what PrimeSource Branding should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
Start by focusing on organizations that most resemble your best customers — like universities, hospitals, and large regional businesses who already value brand consistency and kitting services. Leadsforge allows you to quickly find and build lists of similar companies based on your existing top clients. Here is why Going after lookalikes first increases your chance of early wins because these businesses are already proven to buy what you offer. Leadsforge speeds up the process by helping you find the right contacts in organizations with similar needs and buying behaviors.
Competitor Followers
Find potential buyers who already follow your direct competitors. With Leadsforge, simply provide the LinkedIn page link of a rival (for instance, another branded merch provider), and the platform will identify key decision-makers from their followers for you. Share the LinkedIn company page link in Leadsforge and it will find it for you.
Ideal Customer Profile
For best results, clarify which teams and locations you want to target — for example, Marketing, HR/People Ops, and Procurement across universities, healthcare systems, and regional enterprise in the U.S. You can refine targeting by specific job roles, regions, or company types, and then seamlessly pull that filtered list into Leadsforge for outreach.
Targeting
Segmentation
Segment your outreach lists by industry (universities, healthcare, credit unions, dealerships/hotels), company size (mid-market/enterprise vs. SMB), location (regional or national), and ICP role (e.g., marketing, events, procurement, HR). Here is why This structure ensures your message is always relevant — for example, procurement leads at universities care about fulfillment and compliance, while HR leaders respond to onboarding kit offers. Leadsforge can help you automate this segmentation so every sequence matches its audience.
Vertical Slices
Create vertical segments such as: 1) University procurement & advancement offices 2) Healthcare system HR & marketing teams 3) Dealership/credit union procurement 4) Hotel group facility and event managers This lets you tailor pitches (like onboarding kits vs. event merch) for each sector. Here is why Messaging that directly references the challenges and needs of each vertical—like compliance for hospitals or alumni engagement for universities—will boost your credibility and reply rates.
Signals
Target your outreach when: 1) Universities are hiring or ramping for new terms 2) Healthcare/enterprise are opening new locations 3) Major events are upcoming in their industry 4) Competitors launch new solutions or win big accounts Here is why Reaching out at these moments means you're delivering value at a time of real need—which makes your offer more timely and likely to be considered. You can use Salesforge or Leadsforge to time and track these triggers with your campaigns.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge is perfect once you have multiple team members managing outreach. It makes collaboration easy: you can automate email sequences, monitor performance centrally, and sync with your CRM. Here is why If you outgrow sending from just a few mailboxes and want to run more sophisticated, multi-user campaigns with advanced personalization, Salesforge lets you scale with confidence.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is ideal for building your target lists — whether you want lookalikes of your top buyers, followers of competing merch companies, or direct ICPs (like procurement/HR leaders at mid-market enterprises). Here is why It saves hours of list building, ensures high email validation, and provides the latest contact data — so your outreach always goes to the right person without manual research.
Possible combinations
Start with Mailforge for mailbox and outreach management — it's built for outbound, easy to set up, and includes the warm-up and deliverability tools you need. If you prefer Gmail or Outlook for outbound, Primeforge adds security and familiar mailbox management. Save Infraforge for when you're ready to scale up and need dedicated resources (like your own private sending server), but Mailforge covers your early to mid-stage outbound needs well. Here is why This approach lets you launch fast with strong deliverability, and only invest in more complex infrastructure if your outbound volume and sophistication grows.
Available Domains
primesource-merch.com primesourceteam.co primesourcekits.com primesourcebranding.co primesourcesupply.net
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
200,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
200,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
319,456
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Selected products
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

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"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
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"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
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