Start by targeting companies similar to your best existing clients or your ideal customer profile – such as growth-stage B2B SaaS companies, especially those with expansion revenue challenges and a need for packaging/pricing modernization. Here is why: Companies who already fit your ideal profile are more likely to see value in your offer, and targeting their lookalikes increases your chances of engagement and success. You can use Leadsforge to find companies with similar characteristics (industry, size, funding stage, product-led or AI-enabled). Begin by profiling your current best customers and loading those parameters into Leadsforge.

Want to target companies already following your competitors or similar solution providers? You only need to provide the competitor’s LinkedIn company page link and Leadsforge will identify the list of company followers for you. Here is why: Followers of competitor pages are already demonstrating interest in pricing or SaaS strategy – making them receptive prospects for your outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Consider segmenting your outreach based on title/role (e.g., Founders/CEOs, Heads of Product, Heads of Revenue), company size, location (US/UK/EU), and SaaS vertical (AI SaaS, SalesTech, MarTech, FinTech). Within each segment, tailor messaging to the unique pain points and priorities of that audience. Here is why: Segmenting allows you to fine-tune your message and offer to what matters most for each group, boosting both response rates and meeting bookings.

It’s smart to group your outreach into vertical-specific slices like AI SaaS, RevenueTech, MarTech, FinTech, or any niche SaaS segment where your advisory is relevant. For each vertical, call out specific pain points or triggers (like new product launches or industry funding waves). Here is why: Vertically-specific messaging positions you as an expert in their field and improves trust from the start.