Start by identifying your best customers—local small businesses that rely on managed IT services, compliance, or cybersecurity. Think of your happiest current clients or those who fit your ideal profile in legal, healthcare, finance, and service sectors (10–50 employees). Use these as templates and build lookalike lists for prospecting. Here is why: Focusing on companies that already benefit from your services increases your chances to find similar businesses open to your offerings. Leadsforge enables you to easily generate these lookalike audiences in just a few clicks.

Capture the followers of your top local competitors or similar MSPs in your market. This reveals a group already interested in services like yours. All you need to do is provide the competitor’s company name and website to Leadsforge—let Leadsforge handle the rest. Here is why: Followers of competitor pages are warm prospects; they’re likely to value expertise and are exposed to managed IT content. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach lists by industry (healthcare for HIPAA compliance, finance/legal for PII protection, non-profits for local trust), company size (10–25, 26–50 employees), location (Greenville, Spartanburg, Upstate SC), and fit to your ICP. Here is why: Segmenting helps deliver precisely relevant messages and offers, leading to higher response rates and better meetings.

Break down your campaigns into vertical slices, such as sending specific campaigns to healthcare practices around compliance audits and to financial firms focusing on ransomware prevention. Address pain points relevant to each sector and use timely industry news as hooks. Here is why: Campaigns tailored by vertical speak directly to specific needs and show you understand their world.