Custom Strategy

Pod Forward's personal outbound strategy

We’ll share the exact tools that work best for Pod Forward in the Podcast booking / PR & thought-leadership amplification to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what Pod Forward should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start by focusing on companies or individuals who have already benefited from podcast placements or thought-leadership PR. These could be fast-growing SaaS startups, authors launching books, or boutique consultancies who have embraced high-touch PR. Leadsforge can help you quickly identify and build lists of businesses or contacts who closely resemble your best current clients. Here is why: Going after your most satisfied customers' lookalikes is one of the fastest ways to find people likely to value your service. Use Leadsforge's enrichment features to find founders, marketers, or authors in similar industries and company sizes.

Competitor Followers

To widen your outreach, target people interested in podcast placement services by focusing on the followers of your main competitors. You don't need to do this manually—just share your competitor's LinkedIn company page link in Leadsforge and it will automatically find those followers for you. Here is why: This gives you an up-to-date audience of professionals already interested in podcast PR and booking, making your outreach more relevant and effective.

Ideal Customer Profile

Your Ideal Customer Profile (ICP) should include founders, C-level executives, CMOs/marketing heads, PR leads, and authors at early to mid-stage B2B companies, especially in SaaS and consultancy fields. Focus on companies in the US, Canada, UK, and Australia. You can use team roles, geography, company size (10–500 employees), and industry filters to pinpoint your audience in Leadsforge. Here is why: Matching your outreach tightly with job role, geography, and company stage ensures your messages land with the people most likely to need podcast placement and PR support.

Targeting

Segmentation

Segment your list by: 1) Founders / CEOs of SaaS & B2B services (10–200 employees) 2) CMOs / Heads of Marketing at mid-market SaaS and consultancies 3) Authors / solo experts prepping book or product launches 4) Podcast hosts, producers, and PR agency contacts for potential partnerships Here is why: Segmentation allows you to personalize your campaigns and messaging, boosting engagement rates and conversions.

Vertical Slices

You can further enhance your targeting by creating vertical segments: SaaS startups, professional services, business consultants, and published authors. Each group may respond better to tailored messaging and different types of lead magnets (e.g., 'Podcast Placement Audit' for SaaS vs. 'Book Launch Amplification' for authors).

Signals

Use event signals like new funding announcements, book/product launches, leadership hires in marketing/PR, and notable competitor podcast appearances to prioritize your outreach. Prospects who just had a funding round or media event are usually more receptive to offers that boost their visibility. Here is why: Reaching contacts at the right time ensures your outreach is relevant and timely, raising your chances of booking discovery calls.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge makes it easy to manage multi-step, personalized sequences, analyze campaign performance, and run A/B tests—all from a simple dashboard. It’s a great fit for small agencies needing powerful outreach without heavy technical setup. Here is why: You'll save time, learn what messaging works fastest, and adapt your outreach to real response data, maximizing your discovery call bookings with minimal manual effort.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge automates prospecting by building high-quality lead lists matching your ICP, finding competitor page followers, and offering enrichment and validation in one place. Instead of spending hours sourcing contacts, you can launch focused campaigns with confidence. Here is why: You get more qualified, segmented leads and cut manual list-building time, allowing you to spend more energy on message crafting and follow-up.

Possible combinations

For mailbox setup, choose Primeforge to connect Google or Microsoft mailboxes for more trustworthy sending, paired with Mailforge for prewarmed mailboxes and fast setup. This combination ensures great deliverability without needing complex infrastructure—ideal for a small team starting with outbound. If your campaigns eventually scale over 100k emails/month or you require dedicated infrastructure, you can then consider Infraforge.

Available Domains

podforwardai.com podforwardteam.com podforwardagency.com podforwardsupport.com podforwardnow.com

Outreach Layer

Running & Managing Everything

Get 14 day Free Trial

Growth base plan

Cost

$96 / month

10,000 Active contacts & Emails

Growth plan

200,000

Emails

Cost

800,000

$96 / month

1,000 Personalization credits

Growth plan

200,000

Cost

$130 / month

1,000 Validation credits

Growth plan

319,456

Cost

$228 / month

100,000

Cost

Lead Generation Layer

Search Engine For Leads

Get 100 Free Credits

2,000 Active contacts & Emails

Tier 12

200,000

Export Credits

Cost

800,000

$96 / month

Leadsforge Essential Plan

Cost

$49 / month

Infrastructure Layer

Primeforge + Mailforge recommended combo

Google & MS365 Infrastructure

Try Primeforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Distributed Email Infrastructure

Try Mailforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Private Email Infrastructure

Try Infraforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Selected products

Salesforge

Sales Execution

$96

/ month

Leadsforge

Search Engine For Leads

$49

/ month

Primeforge

Google & MS365 Infrastructure

$123

/ month

Mailforge

Distributed Email Infrastructure

$86

/ month

Infraforge

Private Email Infrastructure

$109

/ month

Estimated total

$2,608

/month

Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

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Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."