Custom Strategy

Placed Partners's personal outbound strategy

We’ll share the exact tools that work best for Placed Partners in the Staffing & Recruiting / Executive Search to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what Placed Partners should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start by building your initial outreach list using Leadsforge by targeting companies that closely resemble your best customers. Focus on organizations where you've successfully placed executives before or businesses that match your ideal client profile—high-growth startups, PE-backed companies, and SMBs moving to enterprise level. Leadsforge helps you quickly identify and target similar companies and key decision makers so you can prioritize the highest-likelihood leads. Here’s why: Targeting organizations similar to your proven clients increases your chances of strong fit, better reply rates, and trusted conversations at the executive level. Use Leadsforge to automate identifying these lookalike businesses and start personalized outreach with confidence.

Competitor Followers

An effective way to discover new leads is by focusing on the followers of your competitors’ LinkedIn company pages—these people have already shown interest in executive search services. Here’s what you can do: Simply provide the LinkedIn company page link and website of a competitor to Leadsforge, and it will find and enrich the followers for you so you can engage relevant prospects quickly. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Ideal Customer Profile

Your outreach should target decision makers such as CEOs, Founders, CHROs, VP Talent, and Board Chairs at companies with 50–1,000 employees, prioritizing those located in California, with the option to later expand to the wider US, UK, and Canada. Here’s why: These roles are the stakeholders driving executive hiring — and reaching out directly to leadership ensures your message lands with the right audience. You can refine these filters (team size, industry, stage) within Leadsforge for even greater precision before launching your campaign.

Targeting

Segmentation

Segment your target audience based on buyer role (CEO/Founder, CHRO, Board), company stage (Series A–C startups, PE-backed SMBs, mid-market), and location (California first, then national and select international). Here’s why: Sending tailored, role-specific messaging improves relevancy and response rates. Breaking down your lists by role and company phase ensures you deliver the right message to the right person at the right time, maximizing the value of every email sent.

Vertical Slices

Begin by identifying verticals where you have already seen success—such as Technology, Healthcare, and Fintech—then target similar companies in these industries first. Use your track record in these spaces to support your messaging and increase trust. Here’s why: Leveraging industries where you have experience lets you showcase specific outcomes and builds immediate credibility, helping prospective clients understand your unique value in their sector.

Signals

Monitor for actionable triggers such as recent funding rounds, new executive openings, leadership changes, or board formations. Leadsforge allows you to set up alerts or filters for these events so you can be the first to reach out when a company is likely to need your services. Here’s why: Trigger-based outreach (e.g., after funding news or a strategic hire) ensures you’re engaging prospects exactly when they are most receptive to your message, leading to better timing and higher conversion rates.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge simplifies managing your outreach campaigns by allowing you to build multi-step sequences, personalize your emails at scale, and track engagement—all from one platform. Here’s why: For a lean sales team with high-touch prospects, automation frees you up to focus on high-value conversations and follow-ups, while ensuring your outreach stays organized, consistent, and effective. Salesforge’s AI-powered personalization maximizes reply rates even for senior decision makers.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge is the fastest way to discover and enrich lists of your ideal buyers, whether by targeting lookalikes, followers of key company pages, or matching advanced filters like industry, size, and geography. Here’s why: Rather than spending hours researching contacts, Leadsforge lets you build and export targeted lists within minutes—ensuring your pipeline stays full of highly relevant contacts and decision makers in your niche.

Possible combinations

Start with Salesforge, Leadsforge, Primeforge, and Mailforge for cost-effective, easy-to-launch campaigns. Mailforge provides pre-warmed shared mailboxes for best-in-class deliverability from day one. Once you scale or need stricter deliverability control, Infraforge is your next step: it gives you dedicated IPs and fully white-labeled domains—ideal for branding and inbox placement when sending larger volumes or when brand reputation becomes critical.

Available Domains

placedpartnersteam.com placedpartnersco.com placedpartnershq.com

Infrastructure Layer

Primeforge + Mailforge recommended combo

Google & MS365 Infrastructure

Try Primeforge

8,000 Leads to process

Tier 12

100,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Distributed Email Infrastructure

Try Mailforge

8,000 Leads to process

Tier 12

100,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Private Email Infrastructure

Try Infraforge

8,000 Leads to process

Tier 12

100,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Outreach Layer

Running & Managing Everything

Get 14 day Free Trial

Growth base plan

Cost

$96 / month

10,000 Active contacts & Emails

Growth plan

270,000

Emails

Cost

800,000

$96 / month

1,000 Personalization credits

Growth plan

9,000

Cost

$130 / month

1,000 Validation credits

Growth plan

535,000

Cost

$228 / month

100,000

Cost

Lead Generation Layer

Search Engine For Leads

Get 100 Free Credits

2,000 Active contacts & Emails

Tier 12

200,000+

Export Credits

Cost

800,000

$96 / month

Leadsforge Essential Plan

Cost

$49 / month

Selected products

Primeforge

Google & MS365 Infrastructure

$123

/ month

Mailforge

Distributed Email Infrastructure

$86

/ month

Infraforge

Private Email Infrastructure

$109

/ month

Salesforge

Sales Execution

$96

/ month

Leadsforge

Search Engine For Leads

$49

/ month

Estimated total

$2,608

/month

Need help to assemble your stack?

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Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."