The best place to start is by targeting companies that closely resemble your ideal customer – those who will benefit most from AI-powered user engagement and measurable revenue lift. Here is why: When you target businesses that match your best users (mobile gaming studios, fintech apps, consumer marketplaces, B2B SaaS with high retention focus), your outreach will resonate better and book more demos. With Leadsforge, you can easily build lookalike audiences — just upload details about your best clients or your vision of an ideal customer, and Leadsforge will find matching prospects for you.

Going after your competitors' audience can be a smart move to find engaged prospects. Here is why: People following competitor pages are likely already interested in solutions like yours and may be open to enhanced AI retention automation. All you need to do is provide Leadsforge with the LinkedIn company page link of your competitor or similar companies—just share their LinkedIn page link (and optionally website) in Leadsforge and it will handle the rest for you.

Segment your lists by industry, company size, and growth signals. Here is why: Consider building separate lists for 1) mobile gaming studios with high churn, 2) consumer apps/marketplaces with strong LTV goals, and 3) fintech/subscription apps focused on revenue & compliance. This way, messaging can be hyper-relevant to the problems each group cares about.

Some actionable vertical slices to consider for initial outreach are: 1) Mobile Gaming Studios (focus: day-1/7 retention) 2) Consumer Apps & Marketplaces (focus: cart recovery, user care at scale) 3) Fintech / Subscription Apps (focus: churn, regulatory guardrails) Here is why: Customizing your approach to each vertical helps set up better conversations and pilot opportunities, aligning your value to what matters most for each segment.