Start by focusing on the customers who benefit most from Pickcel’s solution—think of companies similar to Amazon, Mercedes-Benz, or Accenture, who are already using your platform. Here’s why: These lookalike companies often have similar needs, budgets, and decision-making structures, so targeting them helps you speak their language and showcase relatable use cases. Use Leadsforge to find and build targeted prospect lists of similar businesses. Begin by inputting details about your ideal customer or existing top clients into Leadsforge to identify companies that closely match these profiles.

Want to reach the engaged audiences of your competitors? You can target the followers of competing digital signage companies, retail tech providers or other relevant vendors. Simply gather the LinkedIn company pages of your competitors and share their LinkedIn company page link in Leadsforge and it will find it for you. Here’s why: People who already follow related pages are likely already interested in digital signage solutions, making them high-intent, relevant leads for your outbound campaigns.

Segment your outreach by industry, company size, location, and job title to maximize relevance and response rates. 1) Industry: Retail chains, Restaurants, Corporate IT, Healthcare, etc. 2) Company Size: Mid-market and Enterprise (over 500 employees), SMBs, and regional franchises 3) Geography: Focus on countries where you have traction or want to expand 4) ICP Fit: Decision-makers and stakeholders who manage screens, infrastructure, or digital experience Here’s why: Segmentation ensures your message hits the right audience, helping you tailor messaging and increase conversions.

You should create vertical-specific messaging for high-priority industries such as Retail (menu boards, promotions), Corporate (internal communications), and Hospitality (guest experience screens). Share relatable case studies from known brands within that vertical to maximize trust and credibility.