Start by defining who your Ideal Customer is—in Pete’s case, that’s retail and grocery produce buyers, foodservice distribution procurement, and chef buyers at high-volume restaurants within California and the West Coast. You can narrow this down further by segmenting by team (are they in procurement or sales?), region, or company type. Once you know your exact targets, pass that list to Leadsforge to build a focused contact list. Here is why: Being specific with your ideal customer lets you prioritize your outreach, avoid wasted effort, and reach the buyers most likely to say yes.

Look for moments when buyers are making decisions or need a new partner. These include new store openings, the start of farmers’ market season, seasonal menu planning, distributor RFP cycles, and public supply disruptions among competitors. Use these triggers in your email to make your outreach more timely and relevant.

For mailbox setup, Pete's should use Primeforge together with Mailforge. Primeforge provides ready-to-send mailboxes based on Google and Microsoft for the best deliverability, especially helpful for reply-focused campaigns to retailers, chefs, and distribution buyers. This means your emails reach the inbox, not the spam folder. Mailforge manages email sending in a distributed way and is extremely simple to use for a small team, minimizing maintenance so Pete’s can focus on selling instead of tech.