Custom Strategy

Passpack's personal outbound strategy

We’ll share the exact tools that work best for Passpack in the Password management / Cybersecurity to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what Passpack should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start by identifying your very best customers—those IT leaders, security managers, or MSP partners who love Passpack and use it as a key part of their security stack. Then, use Leadsforge to search for businesses and teams that match these high-value profiles: similar size, mission, and cybersecurity needs. With Leadsforge, you can find new companies that resemble your top customers, helping you reach more accounts that are most likely to convert. Here’s why: This approach means you’re focusing on organizations where your solution already delivers value—making it easier to craft relevant messaging and get positive replies.

Competitor Followers

A smart play for Passpack is to target companies following your competitors—other business password managers or team security tools. With Leadsforge, you can quickly find the companies or professionals who follow those competing pages. All you have to do is provide Leadsforge with the LinkedIn company page link for your competitor, and it will find relevant leads for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Ideal Customer Profile

Your best results will come from thoroughly defining and refining your Ideal Customer Profile (ICP). For Passpack, that’s typically IT and Security leaders at SMB and mid-market companies—think IT Managers, CISOs, DevOps leads, and MSP account owners. You can further segment by region, industry (like financial services, healthcare, education, law), and team size. Once you know exactly who you want—in terms of role and company—feed these criteria into Leadsforge to build or enrich your list. Here’s why: This ensures every outreach campaign is highly relevant, making your messages stand out among the typical cold emails.

Targeting

Segmentation

Segment your outreach based on: 1) Role (CISO, IT Director, DevOps, MSP Owner, Procurement) 2) Company Size (SMB, Mid-market, Enterprise) 3) Industry Vertical (Finance, Healthcare, Education, Legal, Real Estate, MSPs) 4) Geography (target regions where Passpack is GDPR/CCPA relevant or market strong) 5) Compliance needs (SOC2, HIPAA, industry certifications) Here’s why: Proper segmentation lets you deliver highly tailored messages—speaking directly to each segment’s primary challenges and decision criteria.

Vertical Slices

Prioritize verticals where compliance, data security, and credential management are mission-critical. These include financial services, healthcare, education, legal firms, MSPs, and specialized IT consultancies serving regulated industries. For each vertical, customize your messaging to reference specific use cases, compliance requirements, and outcomes. Here’s why: Vertical-specific messaging increases resonance, especially when you can show how Passpack addresses their top compliance or productivity concerns.

Signals

Identify and act on timely triggers, such as: 1) Funding or M&A events that signal security modernization 2) New senior IT/security hires (e.g., new CISO via LinkedIn) 3) Recent data breaches or compliance mandates in targeted industries 4) Announced vendor changes or MSP partnership programs 5) Regulatory deadlines or industry audit cycles Here’s why: Reacting to these signals shows you’re paying attention and can provide timely, contextual value—helping your emails stand out in the inbox.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge is a great fit for SaaS companies like Passpack that want to centralize outreach for multi-user teams, streamline campaign setup, and unify tracking across all touchpoints (email, LinkedIn, demo scheduling). Here’s why: With Salesforge, you can coordinate efforts across multiple SDRs or roles, ensure messaging consistency, and get a unified view of performance—making it much easier to maximize replies and optimize sequences as you scale.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge is essential for efficiently building, enriching, and organizing lists that actually match your ICP and campaign goals. Whether you’re tapping into lookalike audiences or pulling company followers from competitive pages, Leadsforge minimizes your manual research and list-building overhead. Here’s why: Less manual effort and smarter targeting mean your outreach lists are accurate and always growing—giving you more time to focus on writing great messages and booking meetings.

Possible combinations

Begin with Primeforge for high-deliverability Google or Microsoft inboxes and Mailforge for affordable shared-IP capacity. Only add Infraforge if your volume grows beyond 75,000–100,000 emails/month or you need dedicated IPs or white-label sending for enterprise deals. Here’s why: This setup keeps deliverability high and onboarding simple at the start, letting you scale confidently when the time is right.

Available Domains

passpack-secure.com passpackapp.com passpack-vault.com passpackteam.com passpackhq.com

Outreach Layer

Running & Managing Everything

Get 14 day Free Trial

Growth base plan

Cost

$96 / month

10,000 Active contacts & Emails

Growth plan

200,000

Emails

Cost

800,000

$96 / month

1,000 Personalization credits

Growth plan

200,000

Cost

$130 / month

1,000 Validation credits

Growth plan

319,456

Cost

$228 / month

100,000

Cost

Lead Generation Layer

Search Engine For Leads

Get 100 Free Credits

2,000 Active contacts & Emails

Tier 12

200,000

Export Credits

Cost

800,000

$96 / month

Leadsforge Essential Plan

Cost

$49 / month

Infrastructure Layer

Primeforge + Mailforge recommended combo

Google & MS365 Infrastructure

Try Primeforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Distributed Email Infrastructure

Try Mailforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Private Email Infrastructure

Try Infraforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Selected products

Salesforge

Sales Execution

$96

/ month

Leadsforge

Search Engine For Leads

$49

/ month

Primeforge

Google & MS365 Infrastructure

$123

/ month

Mailforge

Distributed Email Infrastructure

$86

/ month

Infraforge

Private Email Infrastructure

$109

/ month

Estimated total

$2,608

/month

Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies

Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."