Define your Ideal Customer Profile (ICP) by roles (VP Sales, Head of Growth, SalesOps/RevOps, Founders/CEOs for agencies), team size, and geography (focus on US, UK, and EMEA first). For improved targeting, segment by industry (B2B SaaS, agencies, consultancies), company size (SMBs vs Enterprise), and job title. Refine your list in Leadsforge and send the results straight into your sales sequence. Here is why: The more specific your ICP, the higher the response rates – you speak to true decision-makers with messages tailored to their role and company context.

Time your outreach around clear buying signals — for example: companies announcing hiring sales teams, raising funding, launching new products, or engaging with your content and events. Use LinkedIn, Crunchbase, and event registrations to spot these triggers and prioritize those prospects in your sequences. Here is why: Trigger-based outreach connects when your solution is most relevant and urgent, lifting reply and booking rates.

Set up your mailbox infrastructure by combining Mailforge (for shared, rotating IPs and fast scaling) with Primeforge (for high-trust Google/MS365 mailboxes, perfect for warming up your sending reputation and approaching high-value prospects). This combination boosts your deliverability and inbox placement from the start. Mailforge handles technical setup automatically, while Primeforge ensures your outbound emails benefit from strong sender reputation. Here is why: Google and Microsoft mailboxes are highly trusted, improving the chance of reaching your prospect’s inbox. Fast setup and smart automation mean less manual work and fewer technical headaches.