For the best results, start by focusing on businesses similar to your current top customers. These are often hospitality venues (pubs, restaurants, hotels, cafés), care homes, retail stores, and light manufacturers – especially those with significant monthly utility bills and contract renewals coming up soon. Leadsforge can help you build lists of companies that closely resemble your best clients in terms of sector and size. Here’s why: Businesses with similar needs and buying cycles are much more likely to engage, making your prospecting efficient and tailored. Begin with those markets where you already have wins and strong case studies.

Target businesses that are following your competitors’ company pages on LinkedIn. With Leadsforge, all you need to do is share the LinkedIn company page link of your competitor. Leadsforge will automatically identify and gather data on these followers, helping you reach decision makers who are already interested in similar services. Clear instruction: Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your campaigns by industry (e.g., pubs, cafés, care homes, retail, manufacturing), company size (small: 1–10 employees vs. medium: 11–100), location (UK regions), and contract stage (less than 6 months to renewal, off-contract, or high estimated usage). This ensures your messaging is always relevant and personalized to each audience slice. Here’s why: Well-segmented campaigns lead to higher engagement rates, as you can speak directly to the pain points of each group and offer solutions tailored to their current situation.

Focus on sector-based slices such as hospitality (pubs, restaurants, hotels, cafés), care homes, retail, light industry, and small business offices. This method lets you personalize both messaging and offers – for example, referencing hospitality or care savings case studies for each relevant group.