Start your outreach by contacting companies that most resemble your best customers, or the ones you imagine would benefit most from your product. Leadsforge lets you quickly identify and reach similar organizations, so your first campaigns are likely to resonate and generate results. Here is why: Focusing on your best-fit lookalikes helps you maximize your chance of replies and meetings—these prospects are already showing patterns that align with your offering.

A smart move is to reach people who are interested in your competitors. Simply enter a competitor’s company name or website in Leadsforge and it will surface the followers of that page for you. This puts you in touch with prospects who already have an interest in solutions like yours. Here is what to do next: Share their LinkedIn company page link in Leadsforge and it will find it for you.

For the best results, organize your list by target persona (role), company size, tech stack signals, and potential triggers like recent funding or hiring activity. This enables you to tailor your messages clearly, leading to higher engagement. Here is why: Segmenting by industry, company size, and geography ensures your message is relevant and improves conversion rates. It also makes personalization easier—your emails stand out because they speak to what matters most to each segment.

If you want to go deeper, create separate campaigns for different verticals, such as SaaS, dev tools, or cyber-security firms. This approach, known as vertical slicing, sharpens your positioning. Adjust your messaging for each slice, so your outreach feels bespoke.