Start by focusing on vendors who are already performing best in your marketplace—think venues or service providers who consistently attract engaged couples or receive strong reviews. If you have an 'ideal vendor' profile (for example: venues in Île-de-France or photographers with a strong regional presence), Leadsforge is perfect for helping you identify similar businesses across France. Here is why: Reaching out to lookalikes of your top performing vendors improves your hit rate and helps onboard partners that are more likely to succeed on your platform.

To find new vendor prospects, target the followers of your competitors’ pages (such as other French wedding directories or event promotion platforms). You just need to provide the name and website of the competitor; Leadsforge can take it from there. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why: Competitor page followers are already business owners interested in wedding services, making them highly relevant for your outreach.

Segment your outreach based on: 1) Vendor type (venue, caterer, photographer, planner, etc.) 2) French region or city (start with top areas like Île-de-France and expand) 3) Engagement signals, such as recent event posts or limited online reviews 4) Size/value proposition (major venues vs. solo vendors) Here is why: Segmentation allows you to create different messages, offers, and A/B tests tailored for each group, increasing your chances of engagement.

Prioritize tiers of high-value vendor types (such as venues and photographers) in your initial outreach, followed by supporting categories like DJs, floral designers, or dressmakers. Approach in waves based on region and vendor relevance to your target couples. Here is why: By addressing one vertical or region at a time, you simplify targeting, personalize messaging, and measure performance more effectively.